HEY FRIENDS!
I'm Roya
"True style goes beyond trends, it’s about timeless confidence and effortless elegance. My work is dedicated to creating wardrobes that feel refined, intentional, and deeply personal. Every detail has a story, and mine begins here…"
If you have landed here after finding me on Instagram you will already have a good sense of my style. I believe in creating a look that is long lasting and goes beyond trends. Karl Lagerfeld said it best "trendy is the last stage before tacky".
If you've found me on TikTok, you'll have more of a sense of the person behind the brand.
If this is the first time you've ever discovered me, welcome I'm so looking forward to meeting you!
How it all started...
my love for fashion started at a young age, I remember prancing around in my grandmas green wedge heels when I was little. I also had a little notebook that I would doodle designs in. Fast forward to growing up, I guess it was natural progression that I went on to study Fashion Design at uni, I always knew I wanted to work for myself so after spending two years post uni deciding how that would look, I went on to open my own boutique.
My first boutique was children's clothes, but then I started getting clients asking for bespoke pieces for their kids. This then developed in to adults asking me to create garments for them too. I spent seven years creating bespoke items for private clients, which I enjoyed to a point, but my favourite part was telling them how to style their creations. It seemed only natural to gravitate to the aspect of the job that I loved. I started offering wardrobe edits for clients and honestly, nothing feels better than being the person that is able to boost someones confidence and make them realise just how fabulous they are.
Because I have spent so much time creating garments (I’m also working on my own fashion label now) I know how to fit, this comes in very handy during wardrobe edits when we look through pieces you have that just aren’t quite working, often moving a waist or taking a garment in is the only thing standing between a mediocre outfit and one that makes you look popping!
I decided I want to help as many people as humanly possible so I felt rather than going down the route of a stylist that mainly works in person, I would focus my efforts online. This gives me the freedom to help clients worldwide and honestly, it's so fulfilling.
"I was recommended Roya by a female friend after complaining I felt like dad mode had taken over my life, I was apprehensive at first but I had no idea how much of a difference understanding my body shape would make. Roya walked me through a full body analysis and it completely changed how I see clothes. She showed me which cuts, fabrics and proportions actually work for me and after us also working through a wardrobe edit I understand why some of my old favourites weren't doing me any favours. I needed the honest input from someone who knew what they were talking about. Now getting dressed is quicker, easier and I look and feel so much more put together. It's honestly been transformative."
- James T (Body Shape Analysis & Wardrobe Edit)
"I booked the Style Power Hour not really knowing what to expect, but it was honestly a game-changer. I chose the upgrade option to try and make the most out of what was already in my wardrobe. Roya showed me how to combine pieces I already owned in ways I’d never thought of. I came away with outfits I can wear straight away without buying a single new thing. It felt like I suddenly had a whole new wardrobe, without spending a penny. I feel so much more confident getting dressed now. Thank you Roya!!"
- Sarah (Style Power Hour)
"Working with Roya as my style coach has been incredible. Having her ‘on call’ gives me so much confidence, whether it’s a big work event, a night out or just everyday outfits, I know I can get expert advice whenever I need it. She’s helped me build a wardrobe I actually love wearing, and I never have that last-minute panic of ‘what do I wear?’ anymore. I feel supported, stylish, and so much more put together thanks to her guidance. I'm so happy I found Roya she's become my partner in Style"
- Charlotte (Style Coaching)
Some fun facts about me...
When I was a child I used to want to be a flower shop, I mean, I had a clothing boutique at one point, but I was setting myself up for disappointment aspiring to be the actual building.
I have five horses, I've been obsessed with horses since I was a kid. I used to foster for the RSPCA but ended up adopting three of them and this is why I had to rein it in, pun intended.
There's nothing that makes me happier than helping people to feel comfortable in their own skin. I feel so grateful to have a job I adore.
When I'm not at the stables or working on my business, you'll find me at the gym. I train Muay Thai six days a week and I love it!
When I studied Fashion Design at Uni I was going to do my final collection based on witchcraft but ended up changing my entire theme after freaking myself out.
I live for all things country, whether that be country music or generally just being outside in nature. There's nothing better than the great outdoors.
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